Chirag Gupta
Sr. Marketing Executive @ Acefone | 3+ Years Experience
- Role
- Sr Executive - Marketing at Acefone
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Chirag Gupta
As a Sr. Executive - Marketing at Acefone, I focus on driving growth through strategic…
Experience
Sr Executive - Marketing
Sep 2024 — Present · Gurugram, IN
Achieved 60%+ YoY growth in organic traffic, significantly increasing inbound lead generation through strategic SEO planning and content optimization.• Improved blog conversion rate from 0.27% to 0.41%(52% uplift) by implementing CRO strategies including popup forms, UX enhancements, and optimized CTA placements.• Increased GEO-targeted keyword rankings YoY through structured topic clustering, internal linking optimization, and content architecture improvements.• Launched and managed B2B WhatsApp marketing campaigns, achieving 75%+ open rates and converting 3% of engaged users into qualified leads.• Executed LinkedIn Ads campaigns delivering 50K+ impressions with a 0.2% CTR, leveraging precise audience segmentation and creative optimization.• Managed and optimized Google Ads & Microsoft Ads campaigns (₹25L+ annual budget), driving a 20% increase in conversions through performance optimization.• Reduced CPC by 5% via campaign restructuring, search term analysis, and structured A/B testing.• Tracked and analyzed SEO & paid campaign performance using GA4, Google Search Console, and Looker Studio, delivering actionable insights to leadership.• Collaborated cross-functionally with Product and Tech teams to improve landing page experience and campaign performance.• Mentored junior marketing team members and streamlined cross-functional workflows using Zoho Projects, reducing execution delays and improving campaign turnaround time.
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