Chirag Demla
Co-founder & Director at CELLBELL | Scaling India’s #1 D2C Chair Brand | Shark Tank India | ₹0 → ₹100Cr in Revenue | Bestsellers on Amazon & Flipkart
- Role
- Founder at Cellbell
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Chirag Demla
I’m the Founder and Director at CELLBELL — one of India’s fastest-growing D2C brands in the ergonomic chair segment.What started in 2015 as a mobile accessories brand pivoted into a product-first consumer company in 2018. Today, CELLBELL is a category leader in office, home, and gaming chairs, consistently ranked as a #1 Best Seller on Amazon and Flipkart, and trusted by thousands of customers, gamers, and enterprises across India.We’re a Shark Tank India-featured brand, and proud partners in marquee collaborations like the Singham Gaming Chair. CELLBELL chairs are available across major marketplaces including Amazon, Flipkart, Pepperfry, Jiomart, IndustryBuying etc. We also partnered with DC and Marvel to create exclusive chairs for our gaming category.I currently lead Business strategy, customer experience, end-to-end procurement, and oversee key factory and supply chain operations — with a hands-on focus on both scale and quality.Growth JourneyFY21: ₹6 CrFY22: ₹11 CrFY23: ₹22 CrFY24: ₹44 CrFY25 (Mar close): ₹100 CrOur goal is to cross ₹150 Cr+ in FY26 and build one of India’s most trusted, design-led consumer furniture brands.Always happy to connect with founders, operators, investors, and ecosystem partners building in D2C, design, and consumer experience.
Experience
Founder
Dec 2014 — Present · Mumbai, IN
Education
CHM MUMBAI UNIVERSITY
HIGH SCHOOL, COMMERCE
2009 — 2011
Pet Oxford High School
SSC
1999 — 2009
Vivekanand College of Commerce
B.com Financial Markets, Stock Market
2011 — 2014
Skills
- Market Research
- Day Trading
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