Chirag Darji

Experience

1. Marketing Services Manager

   Jivagro Limited

   Nov 2022 — Present · Mumbai, IN

   Key Highlights.• Brand Management. – Custodian for branding process in India for agricultural solutions, ensuring strict adherence to brand guidelines.• Marketing Campaigns - Plan and executed crop/product-specific marketing campaigns, ensuring consistent branding (ATL & BTL).• Product Launch - Managed end-to-end product launches from initial ideation to post-launch Survey (11 + new products Launched within set timelines and budgets) • Creative Development - Collaborating with the Agency for Master Communication, Social media post & Promotional Material like (Leaflet, Banner Poster, Product Booklet Etc.)• Packaging Artwork - Develop innovative packaging solutions adhering to CIB Guidelines.• Vendor Management – Responsible for indirect procurement process for marketing Inputs, Negotiation & Finalization. • Opex/Budget - Monitoring marketing budgets against actual spend.• Market Research & Insights - Conduct market research to understand industry trends, consumer needs, and competitors to align with marketing strategies. • Brand Visibility & Partnerships - Increased brand visibility through strategic partnerships with industry influencers, events, Conference and sponsorships.• Trademark - Lead trademark management (Class 1 & Class 5) with the Legal team.• Team Management - 2+ marketing professionals (Graphic Designer & Accounts Payables).• Audit - One-point contact for Internal & External Auditors (100% Green Audit for FY23 & 24).

Education

• Welingkar Institute of Management

  Master of Business Administration - MBA, Marketing

• Bhavans College

  Bcom