Chirag Chheda
Head - Retail Marketing at IDFC FIRST Bank | 40under40 Marketing |
- Role
- Head - Retail Marketing, Activations & Events at IDFC FIRST Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Head - Retail Marketing, Activations & Events
May 2011 — Present
Leading marketing activities by infusing new strategic ideas; participating in business planning along with annual budget phasing, content management, customer segmentation & competition mapping• Conceptualizing and executing strategies to create brand identity, develop brand positioning strategies, conceptualize brand launch as well as brand visibility enhancement strategies to expand brand • Managing content development for various business such as marketing collateral and sales support tools, catalogue, brochures, banners, standees posters, briefing documents, invites, mailers, etc.• Expertise in managing IP’s and derving value out of sponsored partnership. Specialisation in sports lead IP’s like Marathons and Cricket (BCCI & IPL)• Heading marketing for overall business and its product also to managing branches led marketing activities and activation• Managing regional marketing for bank and curating wide variety of activities inclusive of conducting industry trend analysis, adding new brand/business partners, identifying sponsorship opportunities, establishing & executing branch lead ROI activation
Education
Somaiya College
B.M.M, Mass Media
2001 — 2004
ICMM in 2005
Post Graduation, Media Management
Skills
- Management
- Market Research
- Online Marketing
- Business Development
- Digital Marketing
- Marketing Management
- Marketing Communications
- Team Management
- E-Commerce
- Marketing
- Integrated Marketing
- Competitive Analysis
- Brand Management
- Marketing Strategy
- Advertising
- Crm
- Media Planning
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