Chirag Bharara
Buying and Selling Poultry At Hyperpure, Zomato || Ex. Tasty Bite Eatables Ltd. (a MARS food company)¦ NIFTEM
- Role
- Senior Category Manager at Hyperpure By Zomato
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Chirag Bharara
Building Hyperpure :)
Experience
Senior Category Manager
Jul 2025 — Present · Gurugram, IN
I’m responsible for driving the end-to-end strategy, execution, and growth of one of the most critical verticals in our fresh supply chain.Key responsibilities: • Own full P&L for poultry across multiple cities, ensuring sustainable growth and profitability • Develop and manage a robust supplier network across live bird, processed, chilled, and frozen segments • Lead procurement planning, pricing strategy, and cost optimization initiatives • Collaborate closely with Quality, Ops, Finance, and Logistics to ensure supply consistency and compliance • Drive product innovation by launching new SKUs based on market insights and customer feedback • Monitor key KPIs including margin, fill rates, order accuracy, and working capital efficiency
Education
Manipal University Jaipur
Master of Business Administration - MBA
National Institute of Food Technology, Entrepreneurship and Management - Kundli (NIFTEM-K)
Bachelor of Technology, Food Technology and management
2014 — 2018
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