Chiraag Kumar
Program Manager and Operations Senior Analyst @ Accenture | Business Analytics (AMPBA ISB)
- Role
- Program and Operations Senior Analyst at Accenture in India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Program and Operations Senior Analyst
Feb 2022 — Present · Mumbai, IN
Spearheaded the end-to-end implementation of Salesforce Marketing Cloud for a globally recognized brand within a specialized market segment, focusing on the APAC and India regions. This initiative enhanced digital marketing capabilities and streamlined campaign execution across diverse markets.Key Responsibilities & Achievements:Strategic Campaign Management: Directed the planning and execution of 12–15 monthly marketing campaigns, overseeing a portfolio of 20–25 campaigns. Leveraged data-driven insights to optimize channel selection and content personalization, resulting in improved customer engagement.TealAdvanced Customer Segmentation: Implemented sophisticated segmentation strategies within Salesforce Marketing Cloud, enabling targeted outreach and personalized customer journeys.TealAutomation & Application Development: Developed and deployed an application to automate email marketing workflows, enhancing efficiency and ensuring timely delivery of campaigns.Quality Assurance & Impact Analysis: Established robust QA processes and conducted comprehensive impact assessments to validate campaign effectiveness and inform continuous improvement strategies.Stakeholder Collaboration: Coordinated with cross-functional teams, including stakeholders based in Singapore, to align marketing initiatives with regional objectives and ensure cohesive execution across the APAC region.Workflow Optimization: Utilized Synops workflow tools to manage project activities, creating dashboards to monitor progress and identify areas for process enhancement.Process Improvement Roadmaps: Developed actionable roadmaps aimed at refining process workflows, contributing to reduced turnaround times and increased operational efficiency.
Education
Indian School of Business
Advanced Mangement Programme in Business Analytics
2021 — 2023
Kishinchand Chellaram College - India
12,Science
2010 — 2012
G.D. Somani Memorial School, Cuffe Parade, Colaba, Mumbai.
High School
2004 — 2010
Heritage Institute Of Technology
B. Tech.
2012 — 2016
Skills
- Leadership
- Communication
- C++
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Photography
- Yoga
- Teaching
- C
- English
- Html
- Microsoft Office
- Event Management
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