Chiqueta Hyman

About Chiqueta Hyman

Do you need help navigating the marketing landscape? Is your marketing strategy aligned with your business strategy? Do you need help knowing what will work for you and your business?Hello, my name is Chiqueta, and I am the CEO of NSpyre Marketing Consulting LLC and Community CMO for One2Gration. With over 18 years of experience developing and implementing marketing and sales strategies for small, mid-size, and large corporations across various industries, I offer CMO expertise in marketing strategy and planning, branding, campaign management, marketing technology and automation, team development, and content strategy. I will use my proven strategic planning process to analyze, build, and implement a marketing plan that will take your business to new heights and optimize growth now and in the future. My clientele includes manufacturers, IT companies, distributors, service companies, and more in the B2B and B2C sectors. I am also a United States Air Force Veteran passionate about helping small businesses thrive. My PhilosophySuccess starts with understanding your value, your customers, and the proper infrastructure. Understanding your value means defining what sets you apart from others and creating a narrative that will connect with your customers. Knowing your customers involves understanding their pain points and desires and developing targeted campaigns that resonate with them and drive results for your business. Having the proper infrastructure means implementing tools that create efficiency and can support your marketing and sales initiatives to help your business grow.My ProcessMy process is designed to deliver results in five phases. The Assessment: We delve deep into your company\'s objectives, value propositions, unique story, marketing stack, and competitors, leaving no stone unturned.The Plan: We strategically craft a comprehensive marketing and brand strategy that aligns with your goals and incorporates long-term and short-term objectives, ensuring a clear and effective direction.The Build: We take a proactive stance in developing your marketing foundation, including messaging and channel templates, and set up your marketing tools, business pages, and more, ensuring steady progress.The Launch: We launch all of your initial campaigns. The Support: We provide ongoing monthly campaign support for your long-term and short-term goals and reporting to ensure ROI on your campaign efforts.If you are ready to start, please get in touch with me for a complimentary consultation and strategy assessment!

Experience

1. Senior Director Marketing

   A-MAX Insurance

   May 2025 — Present · Dallas, TX, US

   As part of the AMAX leadership team, I oversee and strengthen the company’s brand position, messaging, and overall marketing presence across all channels. I lead integrated marketing strategy, creative execution, and performance optimization to drive awareness, engagement, and measurable business growth.I help guide AMAX’s brand vision and storytelling across digital, social, and traditional platforms, ensuring consistency, clarity, and differentiation in the market. By leading the planning and execution of go-to-market campaigns, I align marketing initiatives with business objectives while identifying opportunities for process improvement and efficiency.In my role, I mentor and empower the marketing team by establishing clear workflows, defining accountability, and fostering professional development. I set key performance indicators, analyze marketing metrics, and provide data-driven insights to improve performance and demonstrate ROI. I also manage marketing resources to maximize impact and ensure every initiative supports the broader brand and revenue strategy.My responsibilities include overseeing monthly and quarterly reports, managing Freshworks dashboards, and facilitating strategic reviews and campaign sessions. I maintain strong relationships with agencies, partners, and vendors to ensure consistent brand execution and high-quality deliverables. Additionally, I drive innovation by testing new marketing channels and technologies, lead the strategic use of Monday.com for improved collaboration and visibility, and partner with cross-functional teams to deliver seamless campaign journeys and customer experiences across all touchpoints.

Education

• LeTourneau University

  Bachelors Degree, Business Administration

  2006 — 2009

• Community College of the Air Force

  Associate, Information Management

  1997 — 2005