Chip Pryor
Global E-Commerce Lead, GIS
- Role
- Global E-commerce Lead, Gis at Husqvarna Group
- Location
- Rock Hill, SC, US
- LinkedIn followers
- 500 followers
About Chip Pryor
Entrepreneurial E-Business and product marketing executive with over 25 years of consumer and business-to-business marketing experience for Global Fortune companies. Developed business plans to secure funding for global E-Commerce projects. Skilled at launching and managing products for both start-up and established brands, including organizing advertising campaigns, public relations and product development. Successful at supervising outsourced consultants to build brand awareness and distribute products.Specialties: • E-Commerce Strategy and Integration• P&L Management• Brand and Product Marketing • Strategic Market Planning and Research• Trans-Pacific Inventory Planning and Control• Sales and New Business Development• Masters in Business Administration (MBA)
Experience
Global E-commerce Lead, Gis
Jan 2010 — Present
Supervise daily IT operations/enhancements/projects for the HCL Commerce platform in North America. Successfully launched B2B E-Commerce/Customer Portal site in the United States and Poland. Later launched B2B site in Canada. Introduced first B2C site in company history in 2019.
Education
Hampden-Sydney College
BA, History, Psychology (Double Major)
1985 — 1989
William & Mary – Raymond A. Mason School of Business
MBA, Marketing
1993 — 1995
Skills
- Product Development
- Marketing Communications
- Competitive Analysis
- Business Strategy
- Pricing
- Marketing Management
- Market Analysis
- Consumer Products
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Global Marketing
- Strategic Planning
- Global E-Commerce
- New Business Development
- Forecasting
- E-Commerce
- P&L Responsibility
- Product Management
- Sales Operations
- Product Marketing
- Market Planning
- Sales Management
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