Chip Smith
President of SOAR Communications
- Role
- President CEO at Soar Communications
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Chip Smith
Chip Smith is the president and owner of SOAR Communications, a marketing communications…
Experience
President CEO
Sep 2005 — Present
Joined SOAR as partner and president in 2005 when the agency had a handful of pro-bono clients. Grew the agency into a leader in the outdoor and bicycle industries serving high-level international companies and brands such as The Arthritis Foundation, Bergans of Norway, Bosch, Haibike, Huffy/Batch Bicycles, Interbike, Jack Wolfskin, Larry H. Miller Tour of Utah, Nordica, Outdoor Retailer, and Schwinn to name a few. Became the sole owner and CEO in 2010.• SOAR Communications is a strategic marketing communications agency focused on the Sports, Outdoor, Athletics and Recreation industries, thus the moniker SOAR.• Responsible for client acquisition through opportunity assessment, researching potential clients’ needs and objectives, developing strategic plans to meet those needs, presenting detailed plans of implementation, and earning their trust to collaboratively accomplish their business goals.• Train staff on new projects, outline client and agency expectations, provide timelines with specific dates, and monitor staff progress and provide input, help, and feedback when necessary.• Track results in real-time, identify new opportunities, or problem areas, and make adjustments to reach or exceed agreed upon goals.• Responsible of all behind the scenes aspects of running the business, such as budget development and management, payroll, expense tracking, monthly profit and loss analysis, and long-term planning.Snapshot of Key Accomplishments: During a five-year period, helped expand a client’s brand and product awareness resulting in sales growing from half a million to $2 million, averaging 30 percent growth per year, and increased specialty retail partners by 127 percent For another privately held client, earned more than 135 media hits (67 per year, 5.6 per month) representing an estimated 170 million impressions resulting in 17 percent sales increase year-over-year.
Skills
- Public Relations
- Media Relations
- Marketing
- Publishing
- Event Planning
- Sporting Goods
- Press Releases
- Trade Shows
- Marketing Communications
- Online Marketing
- Retail
- Advertising
- Direct Marketing
- Sponsorship
- Market Research
- Integrated Marketing
- Product Development
- Sports
- Newsletters
- Strategic Partnerships
- Digital Marketing
- Product Launch
- Email Marketing
- Brand Development
- Online Advertising
- Product Marketing
- Social Networking
- Social Media Marketing
- Social Media
- Sports Marketing
- Brand Management
- Marketing Strategy
- Strategy
- Copywriting
- Blogging
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