Chinyeaka Nnah

Analyst @MTN

Lagos, NG

Manages over 5million High Customers and monitor the effectiveness and compliance process of customer loyalty management, thereby improving the organizations\' Net Promoter Score and Customer experience. Liaised with the research team to conduct extensive market and region research and create realistic user stories for development of loyalty platform on myMTN NG App Collaborated with the CVM and BI team to analyse customer behaviour in order to identify the appropriate company and reward tailored to the customer’s lifestyles. Preparation of contracts, motivation and proposals for loyalty management Development of metrics to monitor existing loyalty and reward programs. Liaise with the CVM to extract customer insights, to profile and to analyze customer data towards delivering on customer retention, usage and overall Loyalty management goals. Liaise with cross functions to ensure potential loyalty customers are tracked and upsold to the loyalty base.

University of Winchester

Master's degree

University of Nigeria, Nsukka

BSc. (Hon)