Chintan Shah

MarTech-Driven Product Leader | Digital Banking | Adobe Stack Expert Driving Digital-First Growth

Role: Associate Vice President at HDFC Bank
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Chintan Shah

Digital Transformation & Product Leader with 16+ years of experience driving…

Experience

Associate Vice President
HDFC Bank
May 2022 — Present · Mumbai, IN
Directed the end-to-end migration of HDFC Bank’s digital ecosystem to Adobe Experience Manager (AEM), enhancing customer experience and ensuring seamless platform scalability and integration.• Deployed headless CMS architecture and Experience Fragments, enabling 10x faster content deployment and uniform omnichannel brand consistency.• Achieved an 85% uplift in site performance, maintaining rigorous compliance, security protocols, and infrastructure stability throughout the transition.• Introduced advanced MarTech platforms to power hyper-personalized experiences, streamline analytics, and automate engagement workflows.• Led governance of digital presence, ensuring adherence to brand, accessibility, and regulatory standards across all web assets.

Skills

Mobile Applications
Market Planning
Css3
Web Design
Web Applications
Photoshop
User Experience
Marketing Strategy
Uix
Business Management
User Interface
Web 2.0
Html
Axure
Web Development
Business Analysis
Marketing Research
UI Designing
Software Development
Visio
User Interface Design
Css
Illustrator
Team Management
Website Development
Tortoise Svn
Business Planning
Crm
E-Commerce
User Research

Contact information

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Work email
•••••@hdfc.bank.in
Personal email
•••••@•••••.com
Direct dial
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Current company

HDFC Bank

Banking · 216K employees · Mumbai, Maharashtra, India

HDFC Bank is India's largest private sector bank, offering a comprehensive range of financial products and services to our customer base of over 92 million. Our extensive distribution network of 8,919 branches and 21,031 ATMs across 3,836 cities and towns as of August 2024, reaches every corner of the country, making us accessible to millions. Promoted by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". With a single-minded focus on product leadership, customer focus and operational excellence, we have emerged as a leading player in all our business segments. We cater to individuals and businesses, offering a full range of innovative banking solutions including loans, payments, and wealth management. Our business solutions empower companies of all sizes, from MSMEs to large corporations, helping them grow with tailored banking services and financial tools. In 2023, the Bank merged with HDFC Ltd, combining our robust banking services with HDFC Ltd's legacy of leadership in housing finance. This merger enhances our ability to offer home loans and other financial services, ensuring seamless access for customers across urban and rural areas. As a socially responsible corporate citizen, we believe in banking with a purpose. Through our CSR initiative, Parivartan, we actively work to drive positive change across education, healthcare, skills training, and sustainable livelihoods impacting over 10 crore lives across the country. Our commitment to community impact is as strong as our dedication to delivering value to our stakeholders. As we expand, we continue to stay at the forefront of innovation, offering seamless digital banking experiences to enhance the lives of our customers. HDFC Bank prioritises the security of its systems and remains committed to maintaining the confidentiality of its customers' data. As a precaution

hdfc.bank.in

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About Chintan Shah

Experience

Associate Vice President

Skills

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