Chintan Chopra

About Chintan Chopra

A competent professional with 21+ years of experience in Retail Expansion and Brand…

Experience

1. Head of Retail (Projects & Brand Experience)

   Apollo Tyres Ltd

   Oct 2015 — Present · Gurugram, IN

   Strategized network expansion increasing exclusive retail presence from 45 to 950+ stores in passenger vehicles category reaching 57% top-line contribution in FY 22-23. In commercial vehicles category helped opened 100+ Branded Retail Stores, a first in the industry Developed plans and strategies leading to Exclusive channel sales growth to 10.5% CAGR over last 3 years Conceptualized new-age retail identity; retained and deliberated with global consultant Fitch / Wasabe on enhancing brand resonance, positioning and traction Deliberated and developed business model AVK/ARD and Apollo Tyre Sarpanch for up-country penetration creating rural youth entrepreneurial base thereby helping rural sales grow at a CAGR of 15% Created and implemented store operations guidelines for exclusive channel and introduced several best management retail practices Worked on planning and executing market launch of key products and customer footfall initiatives through agencies - JWT and Mindshare for marketing communication activations Introduced concepts like retail store scorecard to track store performance on various parameters and also conducted store audits Conducted online digital marketing and social media management training sessions for franchisee partners and store staff/ promoters; educated and mentored them on product knowledge, customer service as a deliverable for revenue growth Conducted dip-stick studies, market survey, trends analysis, target customer profiling to interpret design and communication language with aspirational focus Worked on getting IRF certification for all the CV zones, a first in the industry Refurbished and renovated on retail deployment including in-store imagery, product placement, façade towards maximizing footfall conversions

Education

• Indian Institute of Technology, Roorkee

  B.Arch., Architecture

  1997 — 2002

• Indian Institute of Management, Lucknow

  Post Graduate Diploma in Business Management, Marketing

  2006 — 2008

Skills

• Marketing Strategy
• Visual Communication
• Negotiation
• Retail Design
• Team Management
• Retail
• Management
• Project Planning
• Crm
• Leadership
• Business Development
• Brand Experience
• Vendor Management
• Mobile Devices
• Customer Experience
• Marketing
• Project Management