Chintan Buddhadev
30Under30 BW Marketing | Brand Manager | CoinDCX | MICA
- Role
- Senior Brand Manager at CoinDCX
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Chintan Buddhadev
Started as an engineer. Trained as a marketer.Now I build brands that move markets—turning complex ideas into stories that spark action and measurable growth.At CoinDCX, I’ve helped take crypto in India from confusion to confidence—scaling the platform to 20 million registered users. The award-winning “Learn Karo. Crypto Karo.” campaign—Brand Equity Sharks, Fintech & Brand Growth—drove +12 % brand consideration and a 141 % jump in preference. From launching with Gautam Gambhir to turning chai stalls into Bitcoin Chai Cafés, I craft narratives that meet people where they are and convert curiosity into adoption. Campaign that resulted to - Active trader base grew from 3 % to 17 %, CLTV rose 19 %, and partner & affiliate volume climbed 48 %.I lead the full brand and product-marketing charter—from category positioning and national campaigns to multi-channel go-to-markets—working closely with founders, and senior leaders across product, legal and compliance.My edge: I don’t see brand and business as two sides of a coin—they’re the same coin. Every story is designed to sell: more belief, more product usage, more revenue.Earlier at Cosmos-Maya, India’s largest kids’ animation studio, I:• Launched 17 shows across Indian & global markets• Drove a $4 M annual run-rate from YouTube and OTT partnerships• Founded Cosmos Animation Academy, scaling from 0 to 10 K registered learnersWhether it’s category creation or multi-channel go-to-market launches, I specialise in making the complex simple—and the simple unforgettable.I’m excited by missions that demand category creation and marketing that moves both hearts and numbers.
Experience
Senior Brand Manager
Oct 2024 — Present
Education
MICA | The School of Ideas
Master of Business Administration - MBA, Marketing
2017 — 2019
Marwadi Education Foundations Group of Institutions (SFI),RAJKOT 734
Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering
2010 — 2015
Saint Mary's School, Rajkot
High School
1995 — 2010
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