Chinmay Panday
Sr. Manager RTM CD Excellence | Customer Marketing | Unilever
- Role
- Sr Manager Route to Market Strategy at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Chinmay Panday
Experienced in General Trade and Modern Trade Channels in India leading sales and trade marketing domains, I am currently responsible for transformation in ways of working of distributive trade (General Trade) in markets viz. SEA, LATAM, Africa etc.The Distributive Trade team at Unilever is working towards transformation of underserved traditional trade such as small neighbourhood outlets,(local kirana shops in Indian Parlance)- integrating them into the digital world & empower them to thrive in the world of constantly evolving e-commerce and organised trade.
Experience
Sr Manager Route to Market Strategy
Apr 2023 — Present · Mumbai, IN
Leading transformation projects for distributive trade in SEA, Africa & LATAM markets leveraging technology to provide world-class selling experience and UI/UX to respective retailers, front end teams and the distributors• Product lead for “UCube.AI” : an app for sales leaders for downstream tracking of sales & disciplinary KPIs at MTD & Intraday level enabling real-time performance tracking throughout the CD organization structure (launched in SEA)• Spearheaded innovation in assortment recommendation engine delivering 40% improvement in the prediction accuracy• Designed & implemented new KPIs to optimize the sales call of sales rep, leading end to end change management of backend reporting systems & front-end UI resulting in improved SKU discoverability leading to assortment growth (SEA)• Market Onboarding Lead for end-to-end solution for distributors through DMS (Distributor Management System) powered by Delivery and Warehousing Solutions delivering 30-35% savings in OPEX,~3X Faster Operations & Sustainability via Paper Savings
Education
Jamnalal Bajaj Institute of Management Studies (JBIMS)
Masters in Management Studies - MMS, Marketing
2017 — 2019
Government College of Engineering Amravati
Bachelor of Technology (B.Tech.), Civil Engineering
2010 — 2014
Skills
- English
- Powerpoint
- Microsoft Excel
- Brand Management
- Marketing Strategy
- Microsoft Word
- Microsoft Powerpoint
- Photoshop
- Public Speaking
- Social Media
- Business Strategy
- Microsoft Office
- Brand Development
- Teamwork
- Brand Building
- Time Management
- Autocad
- Customer Service
- Windows
- Consumer Behavior
- Sales Management
- Marketing
- Market Research
- Project Planning
- Research
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