Chin I Lee
Brand @ Lucid Motors | Designer | Branding, Marketing, Digital Experiences
- Role
- Lead Brand Designer at Lucid Motors
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Chin I Lee
Chin I Lee is a creative branding expert with a Master of Fine Arts in Graphic Design and extensive experience in brand identity, design systems, web design, and visual storytelling. With a career spanning both in-house and agency roles, he has led brand refreshes, marketing campaigns, corporate events, and digital experiences for global companies.At 23andMe, Chin spearheaded brand evolution initiatives, including the launch of 23andMe Total Health, the 23andMe Medical brand refresh, and the Lemonaid Health rebrand, ensuring a cohesive and compelling brand presence across platforms. He also mentored designers and collaborated with freelancers to elevate creative output. Additionally, he developed and executed seasonal marketing campaigns, leveraging multi-channel strategies and digital experiences to drive revenue growth and customer engagement.Previously, as Brand Design Lead at RingCentral, Chin played a key role in the company’s global brand refresh, developing scalable design systems and digital experiences while mentoring designers and working with design agencies and freelancers. He also led branding for large-scale corporate events, partnering with agencies to create immersive brand experiences that engaged global audiences.His work has been recognized by Type Directors Club, Graphis, and Graphic Design USA, underscoring his commitment to high-impact visual storytelling and brand innovation. Passionate about solving complex visual communication challenges, Chin thrives on creating bold, user-centric brand experiences that leave a lasting impression.
Experience
Lead Brand Designer
Apr 2025 — Present · Newark, CA, US
Education
Southern Taiwan University of Technology
Bachelor of Science - BS, Electrical, Electronic and Communications Engineering Technology/Technician
Academy of Art University
Master of Fine Arts (M.F.A.), Graphic Design
Skills
- Adobe Creative Suite
- Web Design
- Mailchimp
- Graphics
- Corporate Identity
- Adobe Illustrator
- Visual Communication
- Indesign
- Logo Design
- Illustration
- Keynote
- Packaging
- Creative Direction
- Photoshop
- Concept Development
- Illustrator
- Adobe Photoshop
- Typography
- Social Media
- Layout
- Interaction Design
- Graphic Design
- Branding & Identity
- Photography
- Art Direction
- Magazine Layout Design
- User Interface Design
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