Chihiro Yamada

Associate Design Director @Midoki Ltd

Royal Leamington Spa, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Associate Design Director @Midoki Ltd

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Royal Leamington Spa, GB

I am currently an Associate Design Director at Sumo Leamington/Midoki, specialising in Design on mobile, Live Ops and F2P projects. I lead the design discipline in these areas, and help develop pitches for Work-for-Hire.

EDUCATION

N/A

University of Dundee

Molecular Cell Biology

1990 — 1993

Newcastle University

BSc. (Hons) 2ii, Genetics

SKILLS

Video GamesSocial GamesOnline GamingMmoCasual GamesGame DesignGame MechanicsUgcComputer GamesVirtual WorldsGame ProgrammingVirtual GoodsMultiplayerGame DevelopmentMonetizationMobile DesignPitching IdeasContent StrategyMmorpgMobile GamesGameplayScriptingLevel DesignGamingMobile DevicesPs3Gaming IndustryUser ExperienceXbox 360User InterfaceWii

ABOUT CHIHIRO YAMADA

I am currently an Associate Design Director at Sumo Leamington/Midoki, specialising in Design on mobile, Live Ops and F2P projects. I lead the design discipline in these areas, and help develop pitches for Work-for-Hire.As well as my leadership role I have worked as a designer on the midcore RPG Knighthood, and the co-operative Action RPG Ghosts HQ. My previous position was Senior Game Designer at One Thumb Mobile. I worked on designing horizontal content systems for Celtic Heroes, gameplay anaytics and mentoring other Game Designers.Before that I was a Game Designer at We R Interactive. I led the game design for an unannounced and unreleased mobile and social network game. I also worked with business development executives on new pitches, either designing and writing the pitch, or contributing gameplay ideas and design approaches.I have considerable experience of game content creation systems for games that aim to provide continuing content.I also worked as a Senior Game Designer for Runescape, focusing on Social and Community game content and systems. I led the design of a new Clan System for Runescape as part of overseeing the social aspect of the game.I have over a decade of experience designing and developing for games. I have created and overseen numerous major gameplay and content projects, and have advised or mentored on many others. I designed and developed, three casual minigames, three story-led quests, and several core gameplay systems updates for Runescape the largest browser based MMORPG in the world.I have a wide interest in all types of games, board, card, role-playing, console and casual, which informs my work.Before moving into the games industry I worked in research genetics and bioinformatics.Specialties: Mobile, RPGs, social and casual gameplay and systems design.Technical and creative games design. Game content creation systems.Live Ops - Systems and ContentDesign mentorship, Design communication: Liaising between the design team and all other departments, and external partners.

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Chihiro Yamada — Associate Design Director at Midoki Ltd in Royal Leamington Spa, GB | Unifers