Joyce Tung
Sr Lead, Media and Connections @GenScript
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WORK HISTORY
Sr Lead, Media and Connections @GenScript
Digital & Media Strategy- Own global digital media strategy informed by competitive analysis and audience insights- Recommend content direction and formats based on platform performance and market trends- Define platform-specific messaging aligned to business objectives- Lead organic and paid social media strategy across key platforms- Oversee social listening, trend monitoring, competitive analysis, and KOL engagement- Lead paid media execution across SEM, display, paid social, and DOOH- Drive SEO and earned media strategy through content distribution and visibility initiatives- Own EDM strategy across Salesforce and third-party partnersEvents, Campaigns & Programs- Develop global sponsorship and strategic partnership strategy- Lead integrated campaign planning across digital, webinars, email, and events- Manage webinar programs and third-party platforms- Lead major global events and industry forums (e.g, GenScript Biotech Global Forum, GenScript Summit)Connections & Operations- Design customer journey frameworks, communication timing, and resource planning- Oversee marketing assets, print production, merchandise exploration, and digital asset management
EDUCATION
Kaohsiung Medical University
Bachelor's degree, Biotechnology
Cornell University
Master’s Degree, Bioengineering and Biomedical Engineering
Georgia Institute of Technology
Master of Business Administration - MBA
SKILLS
ABOUT JOYCE TUNG
As a highly motivated and dedicated biotech professional, I am passionate about utilizing my skills and experience to make a positive impact in the world. With a strong background in both biotech and business administration, I have worked with different organizations across diverse aspects of the industry, including research, clinical trials, biotech services, and marketing. My ability to quickly adapt to new environments and learn new skills has allowed me to consistently deliver results and exceed expectations.I got my MBA degree from Scheller College of Business at Georgia Tech, concentrating in Business Analytics, but also fulfilled Supply Chain and Operations Management and Management of Information Resources concentrations, and am ready to expand my paths in the industry.I am excited to connect with like-minded professionals and explore new opportunities to apply my skills and experience to make a meaningful impact. I can be reached at c•••••@gatech.edu.
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