Chido Derrick MacHekera
Chairman and Chief Executive Officer @Kreative Group Uk Ltd
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WORK HISTORY
Chairman and Chief Executive Officer @Kreative Group Uk Ltd
Brackley, GB
Chairman & CEOKrea.tiveUK United Kingdom | Shipping WorldwideJanuary 2024 – PresentAs Chairman and CEO of Krea.tiveUK, I lead the strategic vision, operations, and growth of a forward-thinking tech company specialising in refurbished and untested laptops. Our mission is to make affordable, reliable technology accessible to individuals, resellers, and large organisations — while promoting sustainability and reducing electronic waste globally.🧩 Key Responsibilities:Set and drive the overall business strategy and growth plansLead procurement and sourcing of bulk laptop inventory (tested and untested)Oversee product refurbishment standards, testing, and quality controlBuild partnerships with resellers, educational institutions, and corporate buyersManage a growing team and ensure smooth logistics and international fulfilmentEnsure transparency, fairness, and trust across all customer touchpointsAdvocate for sustainable tech practices and circular economy values Key Achievements:Built Krea.tiveUK from concept to fully operating multi-channel businessSecured strong supplier relationships and expanded global shipping reachDeveloped custom offerings for resellers, schools, and non-profitsAchieved strong customer retention through value-based service and honestyPositioned the brand as a trusted name in affordable, sustainable laptops
EDUCATION
University of London
Diploma , Coporate Communications
Atlantic International University
PhD, Communication and Media Studies
University of London
Publishing, Information Science/Studies
The Manchester Metropolitan University
English studies, Arts, Entertainment, and Media Management
University of Zimbabwe
diploma , Computer Engineering
University of London
Masters degree , Business/Corporate Communications
SKILLS
ABOUT CHIDO DERRICK MACHEKERA
I’m a communications and media professional with 12+ years of experience leading strategy, digital content, stakeholder engagement, and public-facing campaigns across healthcare, publishing, and nonprofit sectors. Currently completing a PhD in Communication and Information Science, I merge academic insight with hands-on leadership to deliver messaging that informs, inspires, and drives meaningful engagement.I’ve led rebranding campaigns, launched mobile platforms, improved internal communications, and driven SEO-led digital growth. At Alliance Healthcare, I spearheaded a rebrand that boosted web traffic by 25% and brand recognition by 40%, while also launching an app that improved customer satisfaction by 30%. I’ve negotiated partnerships that saved over annually, delivered strategic communications in high-pressure settings, and supported employee engagement across complex organisations.I thrive in mission-driven environments and bring proven experience across NHS-related settings, education, media, and community development. My strengths include clear messaging, cross-functional collaboration, and using analytics to guide communication strategy. I’m also multilingual and culturally fluent, which helps me connect with diverse audiences in inclusive and meaningful ways. Internal & External Communications Brand Strategy & Crisis Messaging SEO, Analytics & Content Strategy WordPress, Adobe Creative Suite, Semrush, GA Leadership, Stakeholder Engagement & Team Development Languages: English (native), Shona, Ndebele, Zulu, Xhosa PhD in Communication (in progress)| MSc in Mass Communication (Distinction) Certified in Advanced SEO, Media Relations, Communication Strategy, Adobe Digital Publishing, and ITILLet’s connect if you\'re building teams, projects, or campaigns that need a strategic communicator with hands-on execution and real-world impact.
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