Bui

Brand Management, Marketing Technology, Marketing Operations, and Marketing Strategic Programs at Blue Shield of California

Role
Director, Marketing Center of Excellence at Blue Shield of California
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Bui

Versatile customer relations, solution delivery and engagement leader with unique fusions of experiences in client services, customer experience management, complex solution sales, implementation, and program management; skilled in aligning diverse resources to create software and service based solutions for SaaS/Enterprise programs and Fortune companies.Specialties: • Client services, engagement and program management• Customer experience management (CEM/CX) and strategy consultation• Customer relationship, account management and consultative sales• Cross-functional team leadership, change management and process transformation• Software life-cycle management, Agile & Scrum methodologies

Experience

  1. Director, Marketing Center of Excellence

    Blue Shield of California

    Jan 2024 — Present · US

Education

  • University of California, Riverside

    B.S., Liberal Studies, Emphasis: Biology & Psychology

    2001

Skills

  • Saas
  • Brand Loyalty
  • Voice of the Customer
  • Analytics
  • Business Strategy
  • Program Management
  • Go-to-Market Strategy
  • Salesforce.com
  • Sales
  • Customer Satisfaction
  • New Business Development
  • Multi-Channel Marketing
  • Professional Services
  • Crm
  • Project Management
  • Enterprise Software
  • Strategy
  • Sales Management
  • Business Development
  • Business Alliances
  • Account Management
  • Product Marketing
  • Social Media Marketing
  • Cross-Functional Team Leadership
  • Customer Support Operations
  • Net Promoter Score
  • Return on Investment
  • Customer Experience Management
  • Customer Relationship Management (Crm)
  • Leadership
  • Management
  • Cloud Computing
  • Customer Experience

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Bui — Director, Marketing Center of Excellence at Blue Shield of California in San Francisco, CA, US | Unifers