Chiara Vecchini
Media Planning Specialist @Marcolin
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WORK HISTORY
Media Planning Specialist @Marcolin
Milan, IT
I am responsible for overseeing global media campaigns for the Eyewear category within a selection of brands in Marcolin’s portfolio, including Max Mara, MAX & Co, Zegna, Christian Louboutin, Pucci, Gant, MCM, and GCDS. My role involves defining tailored media strategies that meet both the overall objectives of Marcolin and the specific needs of each brand, ensuring a balanced approach across Digital, Social, OOH, and Print channels.While I drive the strategic planning, I collaborate closely with our media agency, which handles the execution and operational aspects of the campaigns. I monitor campaign performance, analyze results, and coordinate with the agency to optimize strategies, ensuring that each campaign achieves its KPIs and delivers maximum impact.
EDUCATION
IULM University
Executive master
EUSA University Campus
Erasmus+
IULM University
Bachelor's degree
Primo Levi High School
Diploma
ABOUT CHIARA VECCHINI
I am currently working as Media Planning Specialist at Marcolin, within the Global Marketing & Communication department. In this role, I define media strategies for the Eyewear category of brands in our portfolio, ensuring impactful and results-driven campaigns.
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