Chiara Pezzullo
Digital Experience @Toyota Motor Italia
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WORK HISTORY
Digital Experience @Toyota Motor Italia
Rome, IT
Monitoring daily website performance (sessions, leads) and creating weekly and monthly reports with insights for senior management using Google Analytics, Power BI, Excel, Looker Studio, Adobe Analytics, SimilarWeb, Partoo- Coordinating website content management with the internal digital and social agency, including updates, news publishing, SEO copywriting, translations, copy-checks, and collaboration with Toyota Europe (TME) and Lexus UK for launches, AI features, and UX improvements via Jira- Liaise with departments such as: CRM, After Sales, Customer experience, CRO, Media, SEO, Legal, Financial, and other departments to align promotional campaigns and update product promotions- Support brand communication activities for both brands, including social media events, photo shootings, and major sponsorships such as the Giro d’Italia.
ABOUT CHIARA PEZZULLO
Attualmente frequento il Master di Digital Marketing alla Luiss Business School di Roma, presso la quale sono anche il tutor d\'aula.
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