Chiara Guidolin
Ecommerce Merchandise Planner @UNIQLO
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WORK HISTORY
Ecommerce Merchandise Planner @UNIQLO
As Digital merchandiser, my responsibilities are planning the content plan for top pages, merchandise categories, collections and featured pages. Overseeing Email and SNS marketing campaigns as well as Content creation projects in order to streamline processes and drive teams to achieve the trading strategy.\\\\nI curate and maintain profitable-focused assortments to support promotions and campaigns through A/B testing different attributes and values for sorting rules. My main responsibility is to ensure timely releases of products to all European sites and devices, with accountability for accurate product information, and visual content that reflects each market trend and company buying strategy.\\\\nWith the objective to provide the best customer experience, retain loyal customers and acquire new customers, I ensure the company offers an exceptional customer shopping experience through the execution of our merchandising and content strategy by analyzing weekly performance of searched keywords, category and content pages, merchandise categories and individual products. This includes implementing a data-driven strategy to improve CVR and traffic, as well as influencing overall merchandise company strategy and buy for the following seasons.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Imperial Business School
Executive education, Brand and Product Strategy
ABOUT CHIARA GUIDOLIN
Digital merchandise planner and analyst. With a Visual merchandiser background in physical stores, specialist in product layout planning and reviewing based on Sales performance and Business strategy. Evolved into a digital environment, sales forecasting, marketing plans for all channels, connecting O2O experience, product brand official plan strategy. Coordinating the Trading strategy with the cooperation of content marketing and site experience teams. At the same time share new trends with the European merchandisers and marketing teams to improve product performance of current trading period and buy for the future season.
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