Chiara Familiari

WORK HISTORY

ABOUT CHIARA FAMILIARI

20 years in Market Research within Pharmaceutical Industry (Prescription and CHC), following a solid experience in Marketing. The latter has been turning out to be key factor to both get clear and quick understanding of business information needs, and building up insights generation skills.Over the years, achieved growing reponsibilities with proven track record in- Supporting insight-driven decision-making at both individual country and global corporate level by:*Collaborating with major stakeholders to detect business-related information needs (Marketing, Trade Marketing, Sales, SFE, Digital, Comms.)*Developing proper market research plan for each stage of the PLC by brand/project, setting investments accordingly*Transforming market research results into strategic insights and operational learnings*Cross-functionally collaborating to feed brands\' strategy and action plans - Building and leading Italian market research team, acting as strategic business partner of Business Units (Prescription Medicine, Consumer Healthcare, Home & Pesonal Care)- Liaising with major inter/national market data e research providersTherapeutic areas: Brain Health, Epilepsy, Depression, Schizophrenia, Pain, Cold & Flu, Sore Throat Others: Disinfectants, Household Cleaning Products, Deodorants, Intimate HygieneCustomers in scope: Physicians, Patients, Consumers, PharmacistsOthers: Pharma Retailers & Wholesalers, Large Scale Retail Trade BuyersPersonal traits: open-minded, curiosity, aptitude for tuning into environment and people, passion for continuous learning, proactivity, opportunity seekerProfessional profile:Skills - strategic and forward thinking, analytical approach, effective planningLeadership - Persistence and Tolerance of ambiguity Learning - Mental agility and People agilityDriver - Collaboration