Chiara D.
Senior Digital Performance Specialist @YOOX
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WORK HISTORY
Senior Digital Performance Specialist @YOOX
Milan, IT
I currently manage end-to-end Paid Search and Paid Social channels, overseeing the entire process from campaign creation and optimization to performance analysis. I develop and deliver detailed performance reports, consolidating data, identifying key drivers, and recommending actionable strategies and A/B tests to improve results. I optimize budget allocation across channels and campaigns by leveraging key data signals such as traffic volume, ROAS, and conversion rates, ensuring alignment with business objectives. I continuously work to improve operational processes and identify scalable automation solutions to enhance team efficiency. I serve as the main point of contact for digital marketing content production, collaborating closely with the graphic design team. Additionally, I provide training and onboarding support to colleagues, fostering continuous skill development and knowledge sharing within the team.
EDUCATION
Santa Barbara City College
English Language Course, English Language Course
Università Ca' Foscari Venezia
Marketing & Communication, Marketing/Gestione marketing, generale
Università Ca' Foscari Venezia
Bachelor's Degree in Business Administration, Economics and Management
ABOUT CHIARA D.
I approach every project with enthusiasm and a strong sense of initiative, always ready to take on new challenges. I believe in the power of teamwork, as collaborating with others allows me to grow, learn from different experiences, and push beyond my limits. I find great satisfaction in sharing my knowledge and positive energy with those around me. Outside of work, outdoor sports are a true passion—helping me feel free and connected to nature, a balance I carry into both my professional and personal life.
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