Hsuan H.

Experience

1. Competitor Intelligence Market Analyst

   Wargaming

   Sep 2018 — Present · Austin, TX, US

   Analyzed and reported on market forecasts (feasibility / financial) in gaming across all relevant platforms and business models relevant to Wargaming titles and explorative prototypes• Consulted on a game to localize cultural impact for special events, new updates, and other marketing content, creating a “handbook” guide for World of Tanks and R&D productso Reduced negative impacts from cultural misunderstandings between internal APAC as well as Western-Eastern perceptions• Expanded Wargaming’s business channels and relations by partnering with new local APAC gaming platforms, such as Korean and Taiwanese iCafes and Chinese platform WeGameo This led to a significant increase in playerbase engagement and player loyalty• Collaborated with data science team to analyze UX through scraping data from both Mandarin and English player data in AppAnnie, identifying frequency of player reactions to various game components (mechanics, aesthetics, engagement, etc.)o Found several discoveries such as a segment’s stronger interest in specific gameplay mechanics and desire for unique style choices, increasing marketing performanceo Utilized IDG, AppAnnie, NewZoo, and other third-party data systems for similar insights• Processed in-game survey analytics, including: scoping out project, identifying target audience, designing questions, and then filtering the resultso Resulted in discovering new potential channels, expanding product’s audience

Education

• Chinese Culture University

  Journalism

• Texas McCombs School of Business

  Master’s Degree, Technology Commercialization

  2015 — 2016