Chhitra Subramaniam

About Chhitra Subramaniam

With over 20 years of experience across entertainment and advertising, I bring deep expertise in studio production, content strategy, creative development, and business leadership. I have led large-scale productions and built high-performing, cross-functional teams to deliver films and OTT series from concept to release, consistently balancing creative ambition with operational and financial discipline. Known for a strong instinct for storytelling and content positioning, I have transformed ideas into impactful, commercially viable content—while managing complex productions, optimizing budgets, and ensuring overall profitability and P&L performance. Over the years, I have collaborated with acclaimed directors including Sanjay Leela Bhansali, Meghna Gulzar, Anees Bazmi, Sujoy Ghosh, Shoojit Sircar, Priyadarshan, Anurag Kashyap, Anubhav Sinha, Aniruddha Roy Chowdhury. I have also partnered with leading production houses such as Red Chillies Entertainment, Cine 1, and Bound Script, among others. My recent work has focused on: Leading development of OTT-first content slates aligned with global platform standards Managing cross-border productions and IP adaptations (Korean → Indian market) Delivering content across theatrical and digital ecosystems, optimizing lifecycle value Building partnerships with international studios, producers, and distributors My experience spans content creation, studio operations, deal structuring, and business growth, supported by deep relationships across the creative and business ecosystem. I am passionate about building scalable content pipelines, fostering creative excellence, and driving strategic growth in an increasingly global entertainment landscape.

Experience

1. Sr Vice President Creative and Production

   Reliance Entertainment

   Sep 2021 — Present · IN

Education

• Elphinstone College, Mumbai University

  B.A., Economics

Skills

• Digital Media
• Television
• Entrepreneurship
• Strategy
• Animation
• Community Empowerment
• Broadcast
• Team Management
• Communication
• Creative Writing
• Advertising
• Mentoring
• New Media
• Global Business Development
• Feature Films
• Broadcasting
• Tv Production
• Management
• Start-Ups
• Film
• Video Production
• Reality
• Marketing Strategy
• Film Production
• Pre-Production
• Social Entrepreneurship