Chhaya Dagli
- Role
- Senior Brand Marketing Manager at Nestlé
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Chhaya Dagli
My passion is to constantly evolve, grow and improve. I come alive when given a…
Experience
Senior Brand Marketing Manager
Dec 2019 — Present
ESSENTIA WATER\\\\n• Leading Essentia Water marketing including the 3-year strategic and annual growth plans through a deep understanding of the category, competitive environment, consumer trends, shopper behaviors, brand dynamics and P&L evolution.\\\\n• Built the foundational work to strengthen core business.\\\\n• Responsible for developing a 5-year innovation pipeline for incremental growth.\\\\n• Responsible for the integration of Essentia into Nestle Premium Waters marketing.\\\\n• Analyzed and recommended business opportunities as part of the Premium Still Water M&A team.\\\\n• Division I&R lead responsible for ensuring that the I&R portfolio and pipeline deliver 3-year incremental growth targets including portfolio optimization leveraging learnings, ensuring brand innovations are aligned to portfolio roles, identifying portfolio gaps and introducing a quarterly portfolio review to provide visibility to I&R projects to leadership.\\\\n\\\\nACQUA PANNA\\\\n• Led the U.S. expansion of the Acqua Panna brand including collaborating with the Italian Business Unit to optimize consumer target, positioning, and brand messaging.\\\\n• Transformed Acqua Panna into a highly profitable brand (+25ppt) after several years of declining profits through channel / SKU prioritization and spend.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Brand Development Strategy
- Strategic Brand Consulting
- Strategy
- Integrated Marketing
- Marketing
- Management
- Shopper Marketing
- Brand Development
- Fmcg
- Program Management
- New Business Development
- Sales
- Forecasting
- Process Improvement
- Pricing
- Negotiation
- Product Development
- Brand Architecture
- Analysis
- Segmentation
- Business Analysis
- Marketing Strategy
- Cross-Functional Team Leadership
- Strategic Planning
- Budgets
- Brand Management
- Pricing Strategy
- Consumer Products
- Competitive Analysis
- Customer Insight
- Marketing Communications
- Merchandising
- Trade Marketing
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