Chhatrabhuj Paul

About Chhatrabhuj Paul

With over 10 years of hands-on experience in Digital Marketing, I have worked across industries including FMCG, luxury fashion, real estate, jewellery, cosmetics, lifestyle, food, and industrial machinery. My career started at an agency where I was handling multiple clients across different sectors at the same time, which helped me build a strong foundation in strategy, execution, and team management. I am currently working as Head of Digital Marketing at Avant Garde Industries, an industrial batch coding and packaging machinery company based in Mumbai. In this role I am handling B2B performance marketing, SEO, lead generation, e-commerce, and content strategy. The brand works with clients like Amul, Tata, ITC, Parle, Britannia, Cipla, and Nykaa. Before this I was working as Head of Social Media at Tajore, a premium Indian luxury ethnic wear brand. I was responsible for content strategy, social media management, website development, photo and video shoot production, model selection, team hiring and training, and brand representation at industry events including Wedding Junction. My core skills include SEO, paid media, performance marketing, social media marketing, brand strategy, content strategy, D2C growth, e-commerce management, team management, and lead generation. I enjoy working on brands that have a clear vision and I bring the same level of focus and commitment to every project regardless of the industry or scale.

Experience

1. Head of Digital Marketing

   Avant Garde Industries

   Jun 2025 — Present · Mumbai, IN

   Leading end-to-end digital marketing for Avant Garde Industries, serving major brands including Amul, Tata, ITC, Parle, Britannia, Cipla, Nykaa, and Myntra- Generating leads daily through Meta campaigns via Facebook Lead Forms and WhatsApp, scaling inbound pipeline significantly- Reduced Cost Per Lead by 70% through audience segmentation, creative testing, and bid strategy optimization- Generated Rs. 10 Lakh+ everymonth on website revenue through performance campaigns and conversion funnel improvements- Improved lead conversion rate by 400% by analyzing lead quality and optimizing for better ROAS and conversion value- Optimized Google My Business, increasing website visitors by 215% and improving GMB rating from 3.2 to 4.3- Set up ORM team to resolve customer complaints within 24 hours, improving Google, Facebook, and ad section ratings, directly driving sales- Managing SEO, keyword planning, and website content optimization for industrial and machinery search terms- Overseeing e-commerce presence, product listings, and online sales funnel for TIJ printers and packaging machinery- Trained sales team leaders and agents on conversion techniques, improving overall sales performance- Managing and mentoring the digital marketing team across all digital touchpoints.

Education

• University of Mumbai

  SSC, Junior High/Intermediate/Middle School Education and Teaching

  1996 — 2009

• University of Mumbai

  Bachelor of Mass media (B.M.M), Mass Communication/Media Studies

  2014 — 2017

• University of Mumbai

  HSC, Biology/Biological Sciences, General

  2009 — 2012