Cheyenne Worth
Driving Brand & Content Strategy @ Tenable
- Role
- Principal Content and Brand Communications Manager at Tenable
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Cheyenne Worth
I lead brand and content at the intersection of strategy and storytelling. That means turning complex ideas—especially technical ones—into bold, clear, human messages that actually resonate.Over the years, I’ve built a career on making content that works hard across the business: for customers, for execs, for sellers, for internal teams. Whether it’s a product launch, a big campaign, a thought leadership moment or an event—we make sure the brand shows up consistently and with impact.I’m a storyteller by nature, but a builder by choice. I’ve learned to design, animate, concept, and scale. I bring high-level brand thinking to every piece of content, and I always ask: How can this be more useful? More compelling? More aligned to the business?I’m not just here to make things look and sound good—I’m here to make brand and content a business driver. To connect the dots. To lead.When I’m not deep in content strategy, I’m a mom of three in Michigan—usually outside, chasing fresh air and new ideas. I also self-published a children’s book, blending my love for storytelling and design in a whole new way.
Experience
Principal Content and Brand Communications Manager
Mar 2025 — Present
Content Strategy & Leadership: Develop and execute omnichannel content marketing strategies for product launches, corporate campaigns, and cultural communications, driving engagement and brand visibility.Creative Direction & Production: Lead content creation across high-impact formats—graphics, video, and multimedia assets—while managing agencies and budgets to deliver consistent, on-brand messaging.Brand & Thought Leadership: Craft narratives that showcase Tenable’s culture, values, and expertise, connecting with customers, partners, and internal audiences.Cross-Functional Collaboration: Partner with teams to implement content marketing best practices, optimizing workflows and advancing business goals through strategic communications.
Education
Penn State University
Bachelor's Degree, Public Relations, Advertising, and Applied Communication
2010 — 2014
University of Iowa
Master’s Degree, Strategic Communications
2016 — 2018
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