Stephanie C.
Social Media Marketing Specialist @Taylor & Francis Group
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WORK HISTORY
Social Media Marketing Specialist @Taylor & Francis Group
Developed a PowerBI dashboard to present comprehensive data on paid social media advertisements to stakeholders, providing a clear visualization of key performance indicators (KPIs) and facilitating strategic optimization discussions.Conducted in-depth research on A/B testing methodologies for social media campaigns, leveraging findings to enhance the performance of forthcoming campaigns.Proficiently oversee, monitor, and generate performance reports for social media campaigns through Monday.com.Foster and nurture customer relationships and loyalty by employing Altmetric and Sprinklr for social listening and engaging with target researchers.Actively collaborate with the content and planning team to develop effective social media marketing strategies.
EDUCATION
Borough of Manhattan Community College
Data Modeling/Warehousing and Database Administration
freeCodeCamp
Computer Programming
Stony Brook University
Bachelor of Arts - BA, Film/Cinema/Video Studies
Noble Desktop
Data Science
Galvanize
Data Analyst Training Accelerator (DATA) - NYC Tech Talent Pipeline, Data Modeling/Warehousing and Database Administration
SKILLS
ABOUT STEPHANIE C.
Github: StephanieChew-nycWith over nine years of digital marketing experience in banking and publishing, backed by a Bachelor\'s degree from Stony Brook University, I\'ve cultivated a passion for digital marketing, data analysis, and business intelligence modeling. My career journey began with marketing, market research, and website data analysis, where I discovered my knack for storytelling through data and visualizations.I\'m driven by the mission of translating data into actionable insights that empower strategic decision-making. My unique blend of digital marketing expertise and data proficiency enables me to bridge the gap between analytics and practical strategies, delivering tangible results. I\'m committed to fostering a data-driven approach and look forward to connecting with fellow professionals who share this vision.
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