Chetna Soni

About Chetna Soni

17 years of FMCG experience leading billion-dollar brands and multi-functional teams in P&G across APAC, India, Middle East & Africa. Proven track record of delivering turnaround in varied business contexts through envisioning, a consumer-first mindset, and decisive, long-term pivots, actioned with agility. Expertise in Category development, Consumer Habit change, and business model re-invention.Breadth of leadership experience across emerging & developed markets/channels, upstream Innovation design, and end-to-end P&L ownership. Skilled in General management, Commercial leadership incl. GTM, Brand Strategy, Architecture, Innovation design, Digital and Traditional advertising. 16 years of managing Creative, Media/Digital, PR, and Content agencies with several Advertising awards at the regional and Global level. 13 years in leading large teams with multi-functional and multi-cultural diversity, and geographic dispersion. Firm believer in the intersection of good business and doing good, passionate about Equality & Inclusion, and about building brands & teams anchored in a strong purpose.

Experience

1. Vice President & Business Unit Head - Babycare Indian Subcontinent

   Procter & Gamble

   Sep 2023 — Present · Mumbai, IN

Education

• XLRI Jamshedpur

  PGDBM, Marketing & Strategy

  2006 — 2008

Skills

• Customer Insight
• Analytics
• Business Strategy
• Brand Equity
• Consumer Marketing
• Competitive Analysis
• Marketing Management
• Product Development
• Team Management
• Business Development
• Brand Management
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Consumer Behaviour
• Product Management
• Fmcg
• Management