Chethan S

About Chethan S

I’m a performance-driven Digital Marketer with hands-on experience managing large-scale Google and Meta ad campaigns. I focus on optimizing funnels, improving ROAS, and driving measurable growth through data-backed strategies.Having worked across startups and agencies, I bring a blend of creative and analytical thinking from ad strategy and A/B testing to conversion rate optimization and reporting. • Managed ₹1Cr+ monthly ad spend across multiple clients• Managed and optimized Google & Meta Ads campaigns across multiple funnels to drive conversions• Increased app downloads 10X and organic website traffic 16X at GetMega through targeted acquisition strategies• Collaborated cross-functionally with design and development teams to execute performance-focused projectsPerformance Marketing, Google Ads, Meta Ads, SEO, Conversion Rate Optimization, Data Analytics, A/B Testing, Funnel Optimization, Campaign Strategy, Marketing Automation, Google Analytics, Tag Manager, SEMrush, Ahrefs, Excel, CAC & LTV Optimization, Stakeholder Communication, Growth Strategy

Experience

1. Performance Marketer

   Insane Labs

   Aug 2025 — Present · Bengaluru, IN

   Oversaw ₹1 crore+ ad spend while managing 4 client accounts,ensuring strong ROI and cost efficiency. Managed and optimized Meta Ads and Google Ads campaigns acrossmultiple funnels to drive leads, conversions, and subscriptions. Executed end-to-end campaign management setup, targeting, audiencetesting, creative optimization, budget pacing, scaling, QA andperformance reporting. Tracked and analyzed key marketing KPIs including ROAS, CPA, CTR,and conversion rate. Conducted A/B testing and built remarketing strategies in collaborationwith creative teams to improve acquisition efficiency and customerretention.

Education

• REVA University

  Bachelor of Technology - BTech, Mechanical Engineering

  2014 — 2018