Chethan Kumar
Assistant Section Manager @ CPF (India)
- Role
- Assistant Marketing Manager at Cpf India Pvt Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Chethan Kumar
I’m a marketing management professional with 2+ years of experience driving data-backed…
Experience
Assistant Marketing Manager
Aug 2023 — Present
Drove category growth across retail and modern trade channels by optimizing pricing, promotions, and brand visibility. Experienced in data analysis, financial planning, and reporting, with expertise in budgeting, forecasting, and P&L management across categories. Analyzed consumer insights and sales data to refine pricing, assortment, and promotional strategies—achieving 20% improvement in conversion rates. Designed customer feedback trackers and automated Power BI dashboards to track real time category performance, campaign ROI, and sales KPIs. Collaborated with cross-functional teams (Sales, NPD, QA, and Supply Chain) to ensure timely product launches and optimized inventory. Conducted competitive benchmarking and market research, developed and executed marketing calendars aligned with seasonal demand and brand goals. Led cost optimization projects and packaging development projects to enhance product appeal, functionality, and brand consistency. Led planning and execution of seasonal marketing campaigns, sampling drives, and influencer initiatives to boost awareness and engagement. Created and proofread marketing collateral.
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