Chethan G

About Chethan G

Programmatic Manager with 10+ years in digital marketing, working across DV360 (YouTube & Display), Google Ads, Teads, Yahoo DSP, and in-house DSPs/DMPs. I manage full-funnel campaigns end to end - planning, taxonomy structuring, setup, trafficking, optimization, reporting, insights. all of it.Comfortable with audience strategy, A/B testing models, Demand Gen, and experiment frameworks that guide creative and audience decisions. I work with multiple buying types - Open Auction, PMP, Programmatic Guaranteed, YouTube Standard/Premium inventory - and handle large multi-market campaigns across APAC/EMEA/US.I also run financial reconciliation, fix delivery issues, coordinate with publishers, and keep processes tight and scalable. Leading teams, mentoring analysts, shaping workflows. that’s part of the job too.Still learning. Still curious. And always focused on turning data into real movement for the business.

Experience

1. Manager, Display & Programmatic

   Assembly Global

   Dec 2024 — Present · Karnataka, IN

   Leading Display & Programmatic activations across DV360, Teads, and YouTube for global brand portfolios.Owning end-to-end campaign execution - from strategic planning and taxonomy structuring to setup, pacing, optimization, and final Post-Campaign Analyses (PCAs).Managing a hybrid team across markets, ensuring seamless delivery, QA, and vendor/agency coordination.Driving measurable outcomes through creative testing, audience strategy, and BLS/SLS integrations.Building workflows to streamline reporting and insights via Looker Studio, Excel pivots, and automation scripts.Championing YouTube strategy with rotation logic, CPM-first planning, and Shorts-led awareness models for FY25–FY26.

Education

• PES College of Engineering, Mandya

  Master of Computer Applications - MCA, Computer Science

  2012 — 2015