Chethan C
Digital Marketing Strategist at Sheshi AI | Accelerate Your Business Growth with a Results-Driven Digital Marketing Strategist
- Role
- Digital Marketing Strategist at Sheshi Ai
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Chethan C
I\'m a results-driven Digital Marketing Strategist with a passion for designing full-funnel growth systems that align marketing actions with business outcomes.From running hands-on performance campaigns to now leading data-backed strategies across channels, I’ve evolved from execution to owning the bigger picture - integrating content, paid media, automation, and analytics to drive scalable growth.I specialize in:Funnel design: From awareness to conversionCampaign planning with sharp hooks and creative anglesAudience segmentation, buyer journey mapping, and persona-driven messagingPerformance optimization (CPL, ROAS, CAC)Martech & automation: HubSpot, Meta Ads, Wati, Outplay, Factors.ai, and moreWhether it’s launching a new GTM campaign, fixing conversion drop-offs, or building a demand gen engine — I love solving marketing problems with both creativity and logic.Currently strategizing at Sheshi AI, where we’re transforming how finance professionals automate reporting and decision-making with purpose-built fintech tools.Always exploring what’s working in digital — if you’re in marketing or fintech, let’s connect and grow together.
Experience
Digital Marketing Strategist
Feb 2025 — Present · Bengaluru, IN
Full-funnel thinking (Awareness → Nurture → Conversion)* Buyer personas, segmentation, and journey mapping* Strategize content and marketing plan* Message-market fit* Creative strategy (hooks, angles, psychology)* Conversion optimization* Budget planning & forecastingDay-to-Day Activities:* Create campaign strategy for teams to execute* Working on Social Media Calendar* Creating Website content* Generating backlinks* Analyze what\'s working across channels* Design playbooks for acquisition, retargeting, and retention* Collaborate with content, product, sales
Education
Visvesvaraya Technological University (VTU)
Bachelor of Engineering - BE, Mechanical Engineering
2013 — 2017
Digiperform
Digital Marketing, Marketing
ಸರ್ಕಾರಿ ಕಿರಿಯ ಪ್ರಾಥಮಿಕ ಶಾಲೆ, ಷಾಪೂರು
Primary Education
2001 — 2007
Chinmaya Vidhyalaya, Kolar
High School
2007 — 2011
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