Chetan Harihar

About Chetan Harihar

I’m a Growth Marketer and Digital & Performance Marketing Leader with 15+ years of experience building and scaling marketing engines across B2B, B2C, and B2B SaaS businesses. I’ve worked across industries including manufacturing, healthcare, IT, gaming, retail, real estate, and immersive technologies (VR/AR), often stepping in when companies needed structure, clarity, and predictable growth.I specialize in building marketing functions from scratch, aligning strategy with execution, and creating systems that consistently drive revenue. I’ve led cross-functional teams across content, performance, demand generation, and brand, with a strong focus on accountability and measurable outcomes. My work has contributed to 7× revenue growth through integrated, ROI-driven campaigns tied directly to business goals.I’ve executed and scaled growth initiatives across India, the Middle East, the US, Europe, and APAC, working closely with founders and leadership teams to support go-to-market strategy, pipeline growth, and efficient customer acquisition. My approach blends data, experimentation, and execution — ensuring marketing is a growth lever, not a cost center.Where I Add the Most ValueGrowth Marketing & Revenue StrategyB2B, B2C & B2B SaaS Demand GenerationGTM Planning, Funnel Design & Sales EnablementPaid Media & Performance Scaling (Google, LinkedIn, Meta, Programmatic)Brand Positioning, PR & Market ExpansionSEO, Content Strategy & Marketing AutomationCRM, Retention & Lifecycle MarketingTeam Building, Leadership & MentorshipVR/AR & Gamified Marketing ExperiencesI help founders build scalable, outcome-driven marketing systems that increase visibility, generate qualified demand, reduce CAC, and support long-term growth.

Experience

1. Marketing Lead

   AutoVRse

   May 2023 — Present · Bangalore Urban, IN

Education

• Alagappa University

  Bachelor's degree (BCA), Computer Science

  2013 — 2014

• SGEES

  DIploma, Computer Science

  2006 — 2009

• Shri Vivekananda English Medium School

  Bachelor of Computer Science, Computer Science

• Sri Vivekananda English Medium School

  SSLC

  2001 — 2006

Skills

• Social Bookmarking
• Landing Page Optimization
• Ppc
• Social Media Marketing
• Webmaster Services
• Link Building
• Website Promotion
• Online Lead Generation
• Search Engine Submission
• Social Media
• E-Commerce SEO
• Social Media Optimization
• Joomla
• Online Reputation Management
• Keyword Research
• On-Page Optimisation
• Traffic Generation
• Web Marketing
• Organic Search
• Sem
• Google Adwords
• Search Engine Technology
• Search Analysis
• Facebook
• Google Website Optimizer
• Search Engine Optimization
• Facebook Fan Page Promotion
• Google Analytics
• Web Analytics
• Wordpress
• Online Marketing
• Content Development
• Blog Marketing
• Freelance Smo
• Web Development
• SEO
• Smo
• E-Commerce-SEO
• Cms
• Google Webmaster Tools