Chetan K C

About Chetan K C

Results-driven Marketing & Operations professional with 6+ years of experience in executing large-scale B2B outreach programs, exhibitions, regional campaigns, and brand activation initiatives. Proven expertise in vendor management, marketing collateral development, stakeholder engagement, and lead tracking across multi-location operations. Strong cross-functional collaborator with a track record of delivering high-visibility campaigns that enhance brand positioning, customer engagement, and operational efficiency.

Experience

1. Iec Manager

   Unique Identification Authority of India (UIDAI)

   Nov 2023 — Present · Bengaluru, IN

   Developed and implemented comprehensive IEC campaigns to raise awareness about Aadhaar in South India.•Managed annual regional marketing budget of ₹7.50 cr.•Directed the end-to-end execution of 3 Pan-India product launches for Aadhaar, complemented by 7 strategic pre-launch activations to ensure nationwide operational readiness and public engagement.•Managed a team of 17 communication professionals to create and disseminate information materials.•Conducted 32 training and 13 State level workshops capacity-building strong community members and stakeholders.•Organized and conducted 58 awareness campaigns in 74 districts across South India, reaching more than 10cr people.•Managed end-to-end execution including venue coordination, logistics planning, vendor finalization, branding setup, and on-ground supervision.•Collaborated with State Government of Karnataka, Tamil Nadu, Kerala, Puducherry & Administration of Lakshadweep to ensure effective communication and coordination.•Organized stakeholder seminars, institutional awareness sessions, and school/college outreach programs.•Generated periodic performance reports highlighting campaign reach, engagement metrics, and operational efficiency.•Coordinated with cross-functional teams (Operations, IT/E&U/A&V, Regional offices, Media) for seamless event delivery.•Executed regional brand awareness campaigns through digital creatives, regional language content, and public messaging.•Managed campaign roll-outs across physical centers (Grievance centers, Seva Kendras, Camps).•Co-ordination with media division of UIDAI HQ, Central Bureau of Communication and PMO (Govt of India).•Ensured high visibility through structured booth branding, standees, demo kits, and customer interaction zones.•Collaborated with partners to leverage resources and maximize the reach of IEC campaigns.•Oversaw preparation of demo kits, branding materials, information stands, and promotional exhibits for public engagement drives.

Education

• Vijaya College, Jayanagar

  Bachelor of Commerce - BCom, Accounting

  2013 — 2016

• J S S Academy of Technical Education, BANGALORE

  Master of Business Administration - MBA, Accounting and Finance, Marketing

  2017 — 2019

• Imarticus Learning

  Post Graduate, Digital Marketing

• Edubridge Learning

  Advance Certificate in Data Analytics , Data analytics