Chetan Kumar
l Marketing Lead l Skincare l Ex-Head Marketing Modi-Mundipharma l Ex-Marketing Manager Biocon Biologics l M. Pharm- Top Tier, MBA l Group Head Marketing l SESDERMA
- Role
- Group Head Marketing at Sesderma
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Chetan Kumar
Passionate Marketer with key leadership role having around Two decades of marketing and sales management experience in Core Brand management - pharmaceutical + team management.Extensive versatile therapy segments from acute to chronic segments including Devices in both domestic and MNCsTherapy experience: Critical care, Pain management, Oncology, Ophthalmology, Dermatology, Cosmetics, general segment, E-commerce, B2B, B2C channel business. Super expertise: Brand Plan, Marketing Strategy, Therapy Gap-analysis, Brand Analytic (AIOCD, AWACS, C-Marc & ORG), High brand recall Tactics, Driving Strategies (e.g. Brand Campaigns) to higher end implementation, Competitor & Market analysis, Briefing/Presentations, medical affairs, regulatory. Team management from mid to senior level.
Experience
Group Head Marketing
Jan 2021 — Present · IN
Leadership profile with overall responsibility of business expansion among multiple divisions- dermatology, cosmetology including team management from Brand executives to Sr. Manager level. Portfolio management in multiple divisions -Multiple Therapy segments with different brand profiles including Concept selling-innovator patented molecules, OTC, Pharmaceuticals for both mass and niche markets (Offline and online sales -E-commerce) domestic market and global markets Europe, APACMarket research, New products launch, Product life cycle management through different phases, Single minded proposition and segmentation, Competitors analysis and hit hard through differential competitive tactics in strategy making Digital branding and E- commerce supportKey account strategy, In clinic Product camps, Demo camps, OPDs in conjunction with Medical affairPatient support programs, B2B, B2C channelKOL management and retaining for long term business prospect- Win2Win360* Marketing and Media Activation, ATL,BTL, Divisional Symposium and Conference participationGlobal exposure -UK, South Asian Market, APAC Closely working with highly supportive senior management & team support towards robust growth of organization.
Education
Moti Ram Arya Senior Secondary School, Sector 27, Chandigarh
Senior Secondary, Medical
Panjab University
M.Pharm,MBA (Marketing), Pharmaceutical Marketing and Management
2007 — 2009
Skills
- Pharmaceuticals
- Strategic Planning
- Integrated Marketing
- Brand Management, Designing Marketing Strategy, New Product Launch
- Market Access
- Kol Development
- Sales Operations
- Brand Segments Derma,Gyne, Anti-Infective,Herbal(Wound Mgt, Anti Arthritic).
- Biotechnology
- Product Marketing
- Team Management
- Pharmaceutical Industry
- Neuropsychiatry Brand Management
- Regulatory Affairs
- Lifesciences
- Market Development
- Oncology
- Business Development
- Digital Marketing
- Marketing Research
- Hospital Sales
- Sales
- Key Account Management
- Market Research
- International Marketing
- Sales Effectiveness
- Marketing Management
- Market Analysis
- Antibacterial
- Strategic Thinking
- Market Planning
- Life Sciences
- Business Planning
- Product Launch
- Segmentation
- Strategy
- Cardiology
- Pharmaceutics
- Analytics
- Brand Management
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