Chetan Patil
Growth @ ZET | Ex-Swiggy, Gameskraft
- Role
- Senior Associate - Product Marketing at Zet
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Chetan Patil
Growth-focused marketer with 5+ years of experience across fintech, consumer tech, and gaming. Proven track record in product-led growth, lifecycle marketing, CRM automation, retention, and monetisation. Strong expertise in multi-channel engagement (Push, WhatsApp, SMS, RCS, In-App), funnel optimisation, A/B testing, and performance marketing analytics.
Experience
Senior Associate - Product Marketing
Dec 2024 — Present · Bengaluru, IN
Drove product-led growth for ZET FD Credit Card across onboarding, activation, and post-activation journeys- Designed and executed CRM and lifecycle campaigns to improve activation, retention, LTV, and reduce churn- Scaled in-app transactions (vouchers + utility payments) to 10X GOV in 5 months through targeted nudges, offers, and product changes- Led multi-channel engagement across Push, WhatsApp, In-App, and Email using MoEngage and Gupshup- Implemented A/B tests and cohort experiments on incentives, messaging, and UX nudges to improve conversion rates- Partnered with Product, Design, and Engineering to ship GTM launches, feature adoption campaigns, and in-app growth levers.
Education
St Joseph's University
Bachelor of Science - BS, Physics, Mathematics and Computer Science
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