Chetan Kumar
š Assistant manager @ GNCINDIA | Performance Marketing | Data-Driven Growth Strategist | Scaling Brands with High-ROI Campaigns
- Role
- Assistant Manager at Gnc India
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
Experience
Assistant Manager
Aug 2024 ā Present Ā· IN
Performance Marketing Manager | GNC IndiaAt GNC India, I drive Meta, Google Ads, and CRM strategies to scale revenue and customer acquisition, specializing in full-funnel campaign management and CRO for maximum ROAS.Key Responsibilities & Achievements: Ad Campaigns ā Managing high-budget Meta & Google campaigns, optimizing ROAS, CAC & LTV Growth Strategy ā Data-driven marketing to boost brand visibility, sales & retention Creative & A/B Testing ā Experimenting with ad creatives, messaging & audience segments CRM & Retention ā Driving email, SMS & push campaigns to improve engagement & repeat sales Cross-Team Collaboration ā Aligning efforts with content, design & product teams Performance Analysis ā Tracking KPIs, identifying trends & optimizing campaignsPassionate about scaling DTC & e-commerce brands through performance marketing, analytics & creative storytelling.
Education
Deshbandhu College
Bachelor of Commerce - BCom, Business/Commerce, General
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