Chetan Dubey
Category Head (Marketing) at L’Oreal || FMCG || Personal Care || Food & Beverages || Ex-Himalaya, Parle Products, McNROE Consumer Products || Lecturer & Visiting Faculty || Consultant & Trainer
- Role
- Category Head (Marketing) Loreal Matrix Opti Care Range at L'Oréal
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Chetan Dubey
Marketing professional with 10-years of experience in the FMCG space, have successfully managed and led marketing for an array of categories across India\'s topmost organizations in Personal Care and Food segments which are- Loreal, India: Hair Care Category comprising of Shampoos, Conditioner, Masque, Serum and Porosity Spray under the flagship brand \'Matrix\'- Himalaya Wellness, India: Skin Moisturization Category comprising of Himalaya Body Lotion, Himalaya Moisturizing Cream and Himalaya Lip Balm. Oral Care Category comprising of Himalaya Complete Care Toothpaste and Himalaya Complete Care Mouthwash - Parle Products: Biscuits Category comprising of Parle Hide & Seek Portfolio and Happy Happy Cookies. Confectionery Category comprising of Parle Kaccha Mango Bite and Parle Mango Zing - McNROE Consumer Products: Fragrance category comprising of Wild Stone Deodorants and Wild Stone Perfumes Key Strengths- Brand Management: Brand Building, Promotions and Media Planning, Marketing Plans and Strategy, New Product Development, Consumer Dipsticks, Market Research, Go-to-Market Strategy - Sales and Distribution Management: Distribution Strategies, Customer Management, Project Management
Experience
Category Head (Marketing) Loreal Matrix Opti Care Range
Mar 2022 — Present · Mumbai, IN
Managing month-on-month topline and bottomline achievement with complete responsibility of the portfolio\'s P&L spread across the entire Matrix Opti.Care range • Spearheading and driving the portfolio\'s presence online through e-commerce and social commerce channels • Leveraging a combination of search and display campaigns on various marketplaces to drive GV% • Driving the portfolio’s PDO and Numeric Distribution % across salons
Education
St. Mary's ICSE School
Distinction
2003 — 2008
Mumbai Educational Trust, MET League of Colleges
Post Graduation Diploma in Management, Marketing, A+
2013 — 2015
Ramnarain Ruia College - Mumbai
Bachelor of Mass Media ( B.M.M.), Communication, Journalism, and Related Programs, A+
2010 — 2013
DAV Public School, Nerul
Commerce, Distinction
2008 — 2010
Indian Institute of Management, Lucknow
Executive MBA, Marketing and Sales, A+
2017 — 2018
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