Chetan Arora
Business Director @Zupotsu
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WORK HISTORY
Business Director @Zupotsu
Gurugram Tehsil, IN
Unifying MarTech and sports marketing with Zupotsu.comLeading the development of a robust business framework to capitalize on sports marketing opportunities within the digital ecosystem.Designing a comprehensive revenue model and Go-To-Market (GTM) strategy to drive product adoption in India’s rapidly evolving digital media landscapeCrafting innovative, data-driven solutions that empower marketers to harness the power of sports advertising and maximize the business outcomes for advertisers.
EDUCATION
Delhi University
Bachelor's degree
S P Jain School of Global Management
Executive Programme for Senior Sales Professionals, Market Focused Account Management
Career Zone
Diploma
ABOUT CHETAN ARORA
With over 17 years of experience in Advertising and Sponsorship sales, I have developed a comprehensive skill set in TV, digital advertising, sports marketing, integrated marketing, media procurement, and brand management. I am an IAB certified digital media sales professional, demonstrating my proficiency and knowledge in the advertising industry. In my most recent role as Vice President Brand & Marketing at an Online Gaming Company, I led the brand planning, strategy, and media procurement for a prominent online gaming and casino platform, increasing its brand awareness, user acquisition, and revenue. I have also managed Advertising sales for various TV, Digital & Sports events and properties in my previous assignments, leveraging my network and relationships with key stakeholders and media partners. I am a results-oriented and driven team leader, with a passion for sports and financial markets. My goal is to create and execute innovative and impactful marketing and sales solutions that deliver value and growth for my clients and organization.
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