Chetan Arora
Senior Data Analyst at Google | Metrics & Reporting Specialist | Salesforce & Marketo Campaigns | SQL Scripting | Dashboarding | Data-Driven Strategy | Automation & Insights
- Role
- Matrics and Reporting Specialist at Google Operations Center
- Location
- North Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Chetan Arora
As a Senior Data Analyst, I specialize in transforming complex data into actionable…
Experience
Matrics and Reporting Specialist
Dec 2023 — Present · Gurugram, IN
Drive data-driven decision-making across global marketing campaigns through insightful analysis, reporting, and performance optimization. • Develop and optimize complex SQL queries to extract, transform, and analyze large datasets, ensuring high data accuracy and efficiency. • Design and build interactive dashboards and reports using internal data tools to monitor campaign effectiveness and key performance metrics. • Leverage Google Sheets and Apps Script for data automation, cleansing, and dynamic visualizations, improving team workflows and reporting accuracy. • Manage end-to-end campaign reporting through Salesforce, providing actionable insights to project managers and senior stakeholders. • Support targeted marketing efforts through comprehensive Marketo campaign management, including asset creation, smart lists, and performance reports. • Collaborate cross-functionally with marketing, sales, and operations teams to gather requirements, deliver insights, and align strategy with business goals. • Build predictive models to forecast trends and campaign outcomes, contributing to long-term strategic planning. • Communicate insights through compelling data visualizations, infographics, and presentations tailored for both technical and non-technical audiences. • Apply data mining techniques to uncover patterns and drive value through deeper understanding of customer behavior and campaign dynamics.
Education
Jagan Institute Of Management Studies(JIMS Rohini)
Diploma in International Business, International Business/Trade/Commerce
2012 — 2015
Jagan Institute Of Management Studies(JIMS Rohini)
Bachelor of Business Administration - BBA
2012 — 2015
ICFAI Foundation for Higher Education, Hyderabad
Master of Business Administration - MBA, Marketing/Marketing Management, General
2016 — 2018
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