Chet R Shonk

About Chet R Shonk

Experienced Marketing professional with a demonstrated history of working in the insurance industry. Skilled in Database Marketing, Customer Service, Sales, and Strategic Planning. Proven ability in lead development, relationship building, and problem solving. Strong marketing professional with a B.S. in Business Administration focused in Marketing and Business Management from Auburn University at Montgomery.Key Responsibilities performed as Marketing Director:•Evaluated and developed marketing strategies and marketing plan.•Planned, directed, and coordinated all marketing efforts.•Effectively communicated the marketing plan.•Researched demand for company products and services. •Conducted competitor research.•Developed strategies to meet/exceed company production goals while balancing customer satisfaction.•Developed promotions with underwriting department.•Developed budgets and tracked expenses of conferences, conventions, trade shows to maximize ROI.•Developed and managed advertising campaigns. •Built brand awareness and marketplace positioning.•Supported and trained underwriting department with sales and lead generation efforts via HubSpot.Key Responsibilities performed as Communications Director:•Made sure all company materials and website had consistent and positive messaging and branding. •Generated auto-email workflows with underwriting department to assist with lead generation. •Helped develop company branding and assisted in maintaining brand integrity across all platforms.•Created script to market products and services for company auto-attendant (on-hold phone messaging).•Oversaw social media marketing strategy and content marketing.Key Responsibilities performed as Senior Marketing Field Representative:•Planned and completed marketing campaigns after conducting preliminary research.•Developed robust knowledge of all product lines/services.•Produced various literature, signage, merchandise, and other materials to be used at marketing events.•Developed, maintained, nurtured relationships with agency plant.•Promoted business expansion opportunities to prospects in new territories.•Attended relevant conferences, conventions, trade shows and other events.•Monitored industry trends and competitor activities.•Reported weekly/monthly/quarterly on the status of all marketing activities.•Documented and shared lead/customer intelligence with leadership team and underwriting department.•Conducted agency meetings with key decision makers to discuss plans for reaching production goals and volume commitments.

Experience

1. Territory Manager (Al, Ga, Ms, Nc, Sc, Tn) at Stonetrust Workers Compensation

   Stonetrust Workers' Compensation

   Jan 2026 — Present

Education

• Auburn University at Montgomery

  B.S. in Business Administration, Marketing

  1990 — 1995

Skills

• Life Insurance
• Marketing
• Database Marketing
• Customer Service
• Brokers
• Sales
• Strategic Planning
• General Insurance
• Workers Compensation
• Property
• Insurance
• Property
• Direct Marketing
• Underwriting
• Professional Liability
• Segmentation
• Commercial Insurance