Chesta Singh
Consumer & Market Insights | vivo Shining Star | Supporting Business Decisions through Research, Analytics & Storytelling | Consumer Tech & FMCG
- Role
- Product & Brand Strategy Insights Manager at vivo India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Chesta Singh
Consumer strategy and market insights professional with 7+ years of experience across consumer tech and FMCG, partnering with brand, product, and leadership teams to drive high-impact business decisions.Currently at vivo India, I work at the intersection of consumer understanding, category strategy, and foresight—decoding consumer tensions, lifestyle shifts, and market dynamics to identify growth opportunities and inform portfolio, brand, and GTM strategies.My experience spans end-to-end qualitative and quantitative research, segmentation, driver analysis, market intelligence, and executive storytelling. I am known for translating complex datasets and research outputs into clear, decision-oriented narratives that senior stakeholders can act on.Previously, I have worked with organizations such as NielsenIQ, Kantar, WNS, and Xceedance, supporting leading global clients across FMCG, consumer goods, and professional services.Core strengths:• Consumer & Market Strategy• Brand & Product Insights• Segmentation & Driver Analysis• Consumer Trend & Foresight• Market Intelligence & Competitive Analysis• Executive Storytelling & Stakeholder ManagementI am based in Gurugram and open to individual contributor roles in consumer strategy, brand management, consumer insights, and market intelligence within consumer tech and innovation-led organizations.
Experience
Product & Brand Strategy Insights Manager
Nov 2023 — Present · Gurugram, IN
Explore existing/ongoing strategic category levelL1/L2 Researches to build deeper insights forSmartphone category•Identify new growth opportunities & avenues andaccordingly device strategies to give directions tovarious stakeholders (Product, Brand, Retail,Strategy, Digital, GTM etc)•End to End Handling of external research andconsulting agencies•Exploring new growth opportunities for vivo withproactive analysis of Indian consumers/Market w.r.t.emerging future trends, Customers lifestyle & Behavioural macro-trends, explores correspondingmicro-trends related with smartphone and relatedcategories.•Identifying innovative practices which havestrategic implications for vivo future growth in India.Leading a few new strategic initiatives of thecompany.Create a roadmap of strategic initiatives for futuregrowth.
Education
St. Xavier's College
Master of Arts, Economics
2016 — 2018
St. Joseph's Convent Sen Sec School - India
High School Diploma
St. Joseph's Convent Sen Sec School - India
Middle School Diploma
Indian Institute of Management Raipur
Master of Business Administration - MBA, Business Administration and Management, General
2021 — 2023
Delhi University
Bachelor of Arts - BA, Economics
2013 — 2016
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