Cheska Binas
Product Specialist - Intelligence and Targeting @SITA
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WORK HISTORY
Product Specialist - Intelligence and Targeting @SITA
I support the Agile product team for Intelligence and Targeting in implementing the product strategy, road map and marketing deliverables in the air transport industry. I help develop innovative solutions, support profitability, and oversee the product life cycle improving border security and optimizing operations. I act as a product liaison between many global stakeholders (EUR, MEA, AME, APAC) including product owners, software developers, project managers, legal, marketing, and sales to ensure the product is in top form.I also research and analyse data in the air transport industry and adjacent markets to understand industry trends, forecasts, and customers to ensure business growth and evolution in a fast evolving industry- Received x5 Bravo Awards (substantial company contribution)- Received x8 Kudos Awards (employee recognition)- Team successfully launched new product: SITA Intelligence and Targeting- Gained International Product Manager Certification (AIPMM)- Co-managed and hosted multiple (x5) product trainings for colleagues held in the United Kingdom and New York- Project Manager (Demos)- SITA Border Management Summit (South Africa)
EDUCATION
University of Surrey
MASTER OF SCIENCE, AIR TRANSPORT MANAGEMENT
University of Roehampton
BACHELOR OF SCIENCE (HONS)
ABOUT CHESKA BINAS
Certified International Product Manager (CPM), UK Chartered Manager, Multi award-winning…
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