Cheryl Wiegert
Seasoned Digital Marketing Leader | Expert in Content Strategy and Social Media Marketing | Driving Results at Trane Technologies
- Role
- Digital Marketing Leader at Trane Technologies
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Cheryl Wiegert
Seasoned Digital Marketing Leader with a passion for crafting integrated marketing strategies that drive growth and improve ROI. With a proven track record in leading high-performing teams, I specialize in- Designing and executing innovative digital marketing plans - Enhancing brand visibility through effective digital content and social media - Driving growth through data-driven decision making and analytics - Optimizing digital engagement across executions to deliver results that matter I build, lead, and mentor high-performing teams that produce extraordinary results on time and within budget. Proven ability to design and deliver marketing plans that produce measurable results against Key Performance Indicators that matter across a variety of industries, companies, and roles. I’m a dot-connector; a “Strategist” in CliftonStrengths terms. I see patterns in chaos and use them to identify opportunities, build strategies, and solve problems in unexpected ways. Growing up in an entrepreneurial family meant business and marketing have always been part of my life. What started as an interest in digital marketing evolved into a passion that has taken me to a variety of roles across three industries and two Fortune 40 companies. While my focus has shifted among display, online video, web content, social media, and branding the drive to harness the potential and do something amazing continues unabated. Always open for new connections and opportunities feel free to reach out! Marketing solutions/technologies: Google: Analytics, Search, Display Social: Facebook, Instagram, Twitter, Pinterest, Nextdoor, LinkedIn, Hootsuite, Sprinklr, Spredfast, Curalate, Conversocial, Netbase, Brightcove Analytics: Adobe Analytics, Crimson Hexagon, SAP/Success Factors Workflow/Communication: Wrike, Workfront, Slack, Workplace
Experience
Digital Marketing Leader
Aug 2020 — Present · US
Education
Wake Forest University School of Business
Master of Business Administration - MBA
Greensboro College
Bachelor of Science - BS
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