Cheryl G. Tuverson

About Cheryl G. Tuverson

I\'m in the midst of starting a marketing consulting and LinkedIn profile makeover business. You can find out how we\'re progressing at marketingthink.com! Cheers & stay tuned!I helped HBO and content providers deliver the best entertainment to the homes of consumers—connecting sales and marketing strategy with a keen sense of getting things done to meet subscriber, revenue, and margin targets.While primarily working remotely, I led talented teams to drive sales and customer growth in a hyper-competitive environment. Teaming with marketing, finance, business affairs, operations, engineering, and product development teams, I excel at connecting the right resources to get the job done. Experienced in change management, re-energizing the business, and directing technology-based product launches, I delivered strategic projects on time with above-benchmark results.I began my Entertainment/Sales career as the Associate Manager, Consumer Promotions with Comcast Corporate Marketing, as the liaison between the field systems and the internal Marketing team. I then moved to the DC area to work with CTAM as the Manager of Field Operations, encouraging local CTAM Chapters to share industry best-practices. Joining HBO as a Retail Sales Executive/Trainer, led to Account Management roles-always focusing on mutually beneficial marketing and sales strategies for HBO and our affiliate partners.

Experience

1. Managing Director & Co-founder

   Marketingthink Consulting, Llc

   Oct 2020 — Present · Philadelphia, PA, US

   We\'re social media consultants specializing in personal branding and LinkedIn makeovers.

Education

• American University

  Bachelor of Arts - BA, Communications, Emphasis on Marketing

• Harvard Business School Executive Education

  Cable Executive Management Program

  2011 — 2011

• Friends'​ Central School

  High School Diploma

Skills

• B2b
• Customer Relations
• Digital Media
• Advertising
• Strategy
• Marketing Strategy
• Marketing Communications
• Product Marketing
• New Media
• Management
• Team Building
• Strategic Planning
• Product Management
• Sales
• Social Media Marketing
• Online Advertising
• Marketing
• Content Distribution Networks
• Contract Negotiation
• Start-Ups
• Television
• Leadership
• Budgets
• Public Relations
• Telecommunications
• Budgeting
• Customer Service
• Account Management
• Social Media
• Training
• New Business Development
• Strategic Partnerships
• Business Development