Cheryl Trauernicht

Experience

1. Senior Manager, Kohl\'s Media Network

   Kohl's

   Mar 2022 — Present

   PartnershipsLead two team members on third party, primarily non-endemic, advertising onsite and print inserts. Build strategy, oversee relationships with partners, execute tests, assess performance, seek optimizations and pursue new opportunities for growth. Strong internal cross functional partner relationships with IT, email, credit and logistics teams.OperationsLead nine team members on creative process; asset collection, submission, proofing, campaign setup, execution and ensuring campaign delivery. Design process workflows and structure the organization of the team accordingly. Support team in communications with sales, planning, merchants and external vendors as well as navigating the team through marketing strategy changes. Proficient in Salesforce. PlanningLead another nine team members on development of media plans inclusive of onsite and offsite inventory for each vendor across all categories. Establish go-to-market (GTM) process, rate card for KMN and seek new media offerings via partners’ ad product trainings. Ensure media tactics and mix recommended align with vendor’s strategy and goals. Guide campaign optimizations as well as insights for vendor reports and pitches. Work closely with sales, operations, analytics and activation teams.

Education

• University of Illinois Urbana-Champaign

  Bachelor of Science, Advertising, Minor in English