Cheryl Parker
VP, Client Services at Evok Advertising
- Role
- VP, Client Services at evōk advertising
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Cheryl Parker
Accomplished brand marketer and trusted advisor with over 15 years of advertising agency…
Experience
VP, Client Services
Dec 2003 — Present · Lake Mary, FL, US
Supports organizational growth by providing strategic direction, maintaining existing client relationships, as well as making sure projects are implemented accordingly. Develop and implement integrated marketing and communications plans.Ensures clients needs are met by monitoring and guiding the account team. Lead and manage a department.Identify and present new opportunities to meet goals and grow business.Implement, track and report monthly metrics for national marketing program.Successfully planned and launched an awareness campaign in which the promotion gained unique email addresses, 2.6 million people visited a new microsite and 7,500 news stories were picked up via local news and social media. Awareness grew from 8% to 30% in three months. Started the promotion from scratch and now it is in its 11th year and has been read into the Congressional Record.Created a documentary for a client that was picked up by Amazon Prime.Active contributor on the agency leadership team.Responsible for exceeding KPIs, managing budgets, forecasting and profitability. Current and past clients include: Orange County Convention Center, Clay County, Highlands County, JVCKenwood USA, Boys & Girls Clubs of Central Florida, Florida Credit Union, National Mobility Equipment Dealers Association, AAMP Global, Mid Florida Eye Center, iTHINK Financial, IMPOWER, Dual Electronics and Rosen Hotels.
Education
Google Certified
Search, Display, Analytics
2022
Digital Marketing
Customer Insights, Creative Development, Channels and Execution, Metrics and Analysis
2023
San Francisco State University
Certified Trade Show Marketer
Radford University - College of Business and Economics
Bachelor of Business Administration (BBA)
Mirren Training
Account Management Boot Camp and Strategy Training
2019
Skills
- B2b
- Marketing
- Press Releases
- Direct Marketing
- Product Marketing
- Marketing Management
- Strategic Planning
- Marketing Research
- Relationship Marketing
- Creative Direction
- Public Relations
- Market Research
- Digital Marketing
- Strategy
- Online Marketing
- Digital Media
- Account Management
- Online Advertising
- Media Buying
- Ppc
- Social Media
- Advertising
- Brand Development
- Trade Shows
- Brand Management
- Media Relations
- Competitive Analysis
- Market Planning
- Interactive Marketing
- Corporate Branding
- Copywriting
- New Business Development
- B2b Marketing
- Social Media Marketing
- Google Analytics
- Digital Strategy
- Event Planning
- Event Management
- Lead Generation
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